Management (MSc)

Term 1:

• MS700: Univariate and Multivariate Statistics
• BU800: Fundamentals of Behavioural Research
• One approved elective course (e.g., Marketing Theory, Social Psychology, Advanced Multivariate Analysis, Business Analytics, Econometrics, etc.)

Term 2:

• Two of the following four:
  • BU822: Marketing Strategy
  • BU842: Consumer Behaviour
  • BU852: Service and Relationship Marketing
  • BU862: Research in Brand and Product
• One approved elective course (e.g., Marketing Theory, Social Psychology, Advanced Multivariate Analysis, Business Analytics, Econometrics, etc.)

Term 3:

• MS795: Major Research Paper

The Marketing area also boasts a state-of-the-art Consumer Research Lab, equipped with 20 computer terminals and software for controlled experimental studies or survey-based, online data collection. The lab is also equipped with specialized software tools for data collection and advanced data analytics (e.g., R, SAS, SPSS).

The Lazaridis School’s marketing area consists of world-class faculty with PhDs from leading universities including: Alberta, Auckland, Cambridge, Cornell, McGill, McMaster, Michigan, Toronto and York. Our faculty have published and hold editorial positions at a number of premier marketing journals, such as Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, International Journal of Research in Marketing, Journal of Consumer Psychology, Journal of Retailing and Quantitative Marketing and Economics.

Tripat Gill
Associate Professor
Canada Research Chair (Tier 2) in Market Insight and Innovation

• consumer behaviour
• innovation adoption
• branding
• evolutionary psychology

Hae Joo Kim
Assistant Professor

• consumer behaviour
• nonconscious processes
• social marketing

Kalyani Menon
Associate Professor
Area Coordinator, Marketing

• consumer behaviour (consumption emotions, interpersonal interaction, word of mouth)
• services marketing
• consumer welfare

Chun (Martin) Qiu
Associate Professor

• retailing management
• competitive strategies
• pricing
• online and mobile marketing

Chatura Ranaweera
Associate Professor

• customer service provider interactions
• customer loyalty and engagement
• word of mouth behaviour
• consumer well-being
• value creation and destruction
• B2C and B2B relationships
• and survey research

Fang Wang
Professor

• marketing strategy
• long-term marketing productivity
• e-commerce
• big data analytics

Sarah J. S. Wilner
Associate Professor
Laurier Chair in Brand Communication

• product development
• innovation and design
• marketing and brand management
• consumer culture
• consumer experience
• qualitative methods

Ammara Mahmood
Associate Professor

• digital marketing
• social media
• consumer behaviour
• branding and crowdfunding

Ping Zhao
Associate Professor

• customer relationship management
• social network
• internet and mobile marketing
• customer analytics

For further details, consult our MSc in Management, Marketing Area MSc/PhD Liaison:

• Ammara Mahmood, PhD

• MS700: Univariate and Multivariate Statistics
• BU800: Fundamentals of Behavioural Research
• BU804: Organizational Behaviour
• BU814: Human Resource Management
• MS795: Major Research Paper
• two approved electives

If you enrol in our MSc in Management: OB/HRM program, you can expect:

• A solid foundation in theoretical perspectives relevant to OB and HRM.
• Exceptional statistical and methodological training including research methods, research design and quantitative analyses.
• The opportunity to conduct your own research under the guidance of one of our faculty supervisors.

Our OB/HRM faculty supervisors are leading scholars with exceptional research and teaching records. They publish in the leading journals in the field and are nationally/internationally recognized for their research expertise. They are active in the top conferences in the field; this involvement in the larger research community provides you with remarkable networking opportunities.

Dan Brady
Assistant Professor

• the study of healthy work
• decreasing workplace mistreatment
• conflict management

Greg Irving
Professor

• employee attitudes
• employee psychological contracts
• organizational socialization

Lisa Keeping
Professor

• processes and outcomes of performance evaluations
• employee selection
• leadership

Chloe Kovacheff
Assistant Professor

• social issues and social responsibility
• invisible disabilities
• morality

Catherine K. Lam
Associate Professor

• social comparison
• leadership
• interpersonal relations

Jie (Kassie) Li
Assistant Professor

• innovation, creativity and entrepreneurship
• organizational deviance
• research methodology

Lindie Liang
Associate Professor

• Leadership
• Emotions
• Mindfulness
• Motivation
• Workplace aggression

Chet Robie
Professor

• personality
• testing
• faking

Simon Taggar
Professor

• Creativity and Innovation
  
• Teamwork
• Leadership
• New Venture Teams
• Strategic Human Resources Management

Timothy Wingate
Assistant Professor

• Personnel selection
• Social perception
• Personality and individual differences
• Work performance

Yujie (Jessie) Zhan
Associate Professor

• emotional regulation
• work stress and well-being
• employee retirement

For further details, consult our MSc in Management, OB/HRM Area MSc/PhD Liaisons:

• Lindie Liang, PhD
• Timothy Wingate, PhD

• BU805: Deterministic Quantitative Analysis
• BU825: Foundations of Supply Chain Management
• Either:
  • BU845: Seminar in Supply Chain Management I
  • BU855: Seminar in Supply Chain Management II
• EC655: Econometrics
• MS795: Major Research Paper
• Plue two electives

The Lazaridis School is home to the Einwechter Centre for Supply Chain Management (ECSCM), an institution devoted to bringing together researchers, practitioners, and strategic decision makers to improve supply chain management study and practice. The ECSCM co-hosts the annual World Class Supply Chain Summit in partnership with the Milton Chamber of Commerce and CN Rail - an event to which you’ll have access as a MSc candidate.

For further details, consult our MSc in Management, SCM Area MSc/PhD Liaison:

• Salar Ghamat, PhD

• For the OB/HRM field, you need an undergraduate (honours) degree in business, or other field relating to OB/HRM such as psychology or sociology.
• For the Marketing field, you need an undergraduate (honours) degree in business/commerce, or other field relating to Marketing such as psychology, economics or sociology. Prior work experience in marketing or in a related area is not required but desirable.
• For the SCM field, you need an undergraduate (honours) degree in business or other related fields such as industrial engineering or computer science.
• A minimum B+ average in your undergraduate studies.
• Evidence of strong quantitative skills, normally by successful completion of the GMAT Focus exam with a score of 595 or higher (formerly GMAT score of 650 or higher). Consult the GMAC conversion table. We will also accept a GRE score. A GRE score must convert to the minimum 595 GMAT Focus score required. Please note that the GMAT/GRE requirement is mandatory for the application and cannot be waived.
• Proficiency in English.
• Applications are reviewed by the graduate program committee, which considers all prior university grades, statement of interest, an academic writing sample, and letters of reference.

Applications will be considered until the program is full.

After you have submitted your OUAC application, paid the non-refundable application fee, and Laurier has received your application, you'll receive an email from gradadmissions@wlu.ca advising you to upload the additional required documentation to Laurier’s Online Registration and Information System (LORIS).

Please note, the application process and the uploading of supplemental documentation, which includes references, typically takes two weeks. To avoid disappointment, apply early.

An application for admission to our MSc in Management program must include:

• The OUAC Application Summary, which is generated after you complete your OUAC application (log back in to OUAC to retrieve it).
• Transcripts of all undergraduate and graduate work. Documents must be dated within the past six months.
• A completed statement of intent.
• An official GMAT result (minimum score of 650).
• A resume of your academic and work experience. Include a history of your publication and scholarly paper activity and any other information you feel will interest the admissions committee.
• A sample of your scholarly writing (10-20 pages in length). This may be a paper written for a senior undergraduate course.
• Completed reference forms. Two academic references are required. Note: Reference forms are electronically submitted to Laurier by the referee and do not need to be uploaded.
• For international applicants: A completed Authorization of Information Release (AIR) form is required if you have engaged the services of an education agent/agency. Upload it to your application checklist when you identify your agent in the OUAC application. Visit Step 2 for more information about the AIR.

Visit our Graduate Admissions Toolkit for more information about applying.

Proficiency in written and spoken English is essential to graduate studies at Laurier. Applicants whose language of instruction during their previous postsecondary education was not in English must submit evidence of proficiency in English. If applicable, results from accepted testing services must be uploaded to LORIS.