In 1996, Lisa Giguere received an MBA from Wilfrid Laurier University. She received a BBA (1990) and a BEd (1988) from the University of New Brunswick.
Lisa joined Laurier as a marketing instructor in 2004. She has taught BU 352 (Introduction to Marketing Management), BU 362 (Building and Managing Products, Services and Brands), BU 422 (Marketing Research), BU 412 (Services Marketing), BU 459 (Marketing and Social Networks), BU 462 (B2B Marketing), BU 479 (High Tech Marketing), BU 632 (Marketing and Technology), and BU 682 (B2B Marketing).
Prior to joining Laurier, Lisa developed an extensive background in marketing during a 14 year career with several organizations, notably GE and NCR.
Writing cases, teaching with cases, course design.
Lisa is an accomplished case writer. She has received the following awards for her cases:
Office location: LH 4093
Office hours: By appointment only.
Term: Winter 2020
Teaching: BU 459B
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