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Becoming a Golden Hawk means more than just cheering on our (really good) varsity teams – it means being a student who cares about your community, who works hard in the classroom, and who takes advantage of all the learning opportunities that can happen outside the classroom, too.
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I hold a PhD in Strategic Management from the Ivey School of Business (Ivey) at Western University. I also have an MBA from Ivey as well as an MA (English Literature) from Queen’s University and a BA (Hon. English Literature) and a BSc from the University of Waterloo. I joined Wilfrid Laurier University in 2014 as a tenure-track professor in policy at the Lazaridis School of Business & Economics (Lazaridis School). I teach strategic management at the undergraduate, graduate and executive masters level. I have been involved in a number of undergraduate and graduate activities at the Lazaridis School and have served in a number of administative roles including course coordinator, the Faculty Lead for the Integrated Case Exercise, and the Academic Director for the AACSB Accreditation. I have also served as the Director of the BBA programs and the Director of MBA Programs at the Lazaridis School.
Before returning to academia, I served in senior roles in government including Chief of Staff at the Ontario Ministries of Health and Long-Term Care, Environment, Attorney General, and Transportation in Toronto, Canada. I also held roles in the private sector as a senior strategy, corporate communications and crisis management consultant to executive-level clients. My clients spanned the private, public and not-for-profit sectors and were primarily in the healthcare, environment and financial services fields.
I am currently the Chair of the Board of the Higher Education Quality Council of Ontario, the Vice-Chair of the Waterloo Regional Police Services Board, and a board member of iGaming Ontario. I am a very proud member of the national Advocacy Committee of ALS Canada, a cause that is very important to me. I am a former National Council Member of the Social Sciences and Humanities Research Council (SSHRC) of Canada. In 2021, I served as the Chair of the Ontario Government Task Force on Women and the Economy.
My current research focuses on strategic management, corporate governance, global healthcare management and innovation, and case-based learning. I have published a number of articles and book chapters in peer-reviewed journals and books, have co-authored a book on case-based learning in collaboration with students and have authored award-winning case studies that have been published in leading strategy textbooks and case journals. Currently I am involved in research related to women entrepreneurs, AI in strategic decision-making, and case-learning in entrepreneurship education.
Research grants:
- Co-investigator, SSHRC Partnership Grant #290-2014-0020, $199,995 (3 years).
Fellowships/Scholarships:
- Paul R. Lawrence Fellowship, Case Research Foundation, 2015.
- Academic Scholarship, Institute for Healthcare Improvement, 2013.
- Brock Ontario Graduate Scholarship, Ivey Business School, Western University, 2013-14.
- C.B.(Bud) Johnston Ontario Graduate Scholarship, Western University, 2013-14.
- C.B.(Bud) Johnston Ontario Graduate Scholarship, Ivey Business School, Western University, 2012-13.
- Ontario Graduate Scholarship, Government of Ontario, 2011-12; 2012-2013; 2013-14.
- Doctoral Student Scholarship, Healthcare Management Division, Academy of Management, 2012.
- Connor, Clark and Lunn Foundation Ontario Graduate Scholarship, Ivey Business School, Western University, 2011-2012.
- Richard Ivey School of Business Plan for Excellence Doctoral Fellowship, Western University, 2009-2013.
- Queen’s Graduate Fellowship, Queen’s University, 1994-1995.
Awards and honours:
- Winner, Outstanding Paper, Emerald Literati Awards 2022 for "Standing on the shoulders of giantesses: How women technology founders use single and mixed gender networks for success and change," International Journal of Gender and Entrepreneurship. 13(4): 420-448.
- Finalist, 2020 Tate Award (considers best three cases published that year by the Case Review Journal), Case Review Journal, 2021
- Outstanding Reviewer Award, Management Education Division, Academy of Management (AOM), Virtual 2021.
- Winner, Donald F. Morgenson Faculty Award for Teaching Excellence – Early Career Excellence, Wilfrid Laurier University, 2019.
- Merit Recipient, Lazaridis School, Wilfrid Laurier University, 2018 (Service), 2021 (Teaching).
- Best Case Award, Case Division, Administrative Sciences Association of Canada (ASAC) Annual Meeting, Edmonton, AB, 2016.
- University Student Council (Western University) Teaching Honour Roll, 2013, 2014.
- Outstanding Reviewer, BPS Division, Academy of Management Annual Meeting, Orlando, FL, 2013.
- Finalist, Best Paper, Healthcare Management Division, AOM Annual Meeting, Boston, MA, 2012.
- Best Doctoral Paper Award – Strategy, OT and International Business Division, Southern Management Association (SMA) Annual Meeting, Savannah, GA, 2011.
- Best Reviewer Award – Strategy Division, Administrative Sciences Association of Canada Annual Meeting, Montreal, QC, 2011.
- Woodwark, M., Wood., A. & Schnarr, K. (2021). "Standing on the shoulders of giantesses: How women technology founders use single and mixed gender networks for success and change," International Journal of Gender and Entrepreneurship. 13(4): 420-448.
- Schnarr, K., Henriques, K. & Carson, C. (2021). "The Briarwood Ballet: An Artistic Expression," Christian Business Academy Review. 16(1): 11-27.
- Woodwark, M., Risavy, S., & Schnarr, K. (2020). "Doctors divided: Representing specialist physicians in contract negotiations with the Ontario Ministry of Health," Case Review Journal. 40(3): 1-17.
- Snowdon, A., Schnarr, K., Hussein, A., & Alessi, C. (2016). "Exploring the relation between Canadians’ values and health system costs,” Canadian Journal of Physician Leadership. 3(2): 44-49.
- Kunsch, D., Schnarr, K. & Rowe, W. G. (2016). “The effects of the environment on illegal cartel activity,” Journal of Strategy and Management. 9(3): 344-360.
- Snowdon, A., Alessi, C., Bassi, H., DeForge, R., & Schnarr, K. (2015). “Enhancing patient experience through personalization of health services,” Healthcare Management Forum. 28(5): 182-185.
- Schnarr, K., Snowdon, A., Cramm, H., Cohen, J., & Alessi, C. (2015). “The link between health governance models and global health innovation: An exploration of OECD nations,” Advances in Health Care Management. 17: 39-69.
- Snowdon, A., Alessi, C., Bassi, H., DeForge, R., & Schnarr, K. (2015). “Enhancing patient experience through personalization of health services,” Healthcare Management Forum. 28(5): 182-185.
- Snowdon, A., Schnarr, K., & Alessi, C. (2015). “Global trends in health system innovation” in V.K. Singh & P. Lillrank (Eds.), Innovations in Healthcare Management: Cost-Effective and Sustainable Solutions, CRC Press, Taylor and Francis Group.
- Kunsch, D. & Schnarr, K. (2014). “The use of argument mapping to enhance critical thinking skills in business education,” Journal of Education for Business. Vol. 89: 403-410.
- Kunsch, D., Schnarr, K., & Rowe, W. G. (2014). “Do the ends justify the means? A cross-disciplinary approach to illegal organizational activity,” Journal of Business and Behavioral Science. 22(2): 18-38.
- Kunsch, D., Schnarr, K. & Rowe, W.G. (2014). “The relational effect of the rule of law,” Asian Academy of Management. 19(1): 1-19.
- Snowdon, A., Schnarr, K., & Alessi, C. (2014). “Personalization in healthcare: Consumer access to health information,” HealthcarePapers. 13(4): 32-37.
Book Chapters
- Woodwark, M. & Schnarr, K. (expected publication October 2022). "How to conduct live cases in entrepreneurship education" in K. Wigger, L. Aaboen, D. Haneberg, S. Jakobsen & T. Lauvas (Eds.), Reframing the Case Method in Entrepreneurship Education: Cases from the Nordic Countries, Edward Elgar Publishing.
- Snowdon, A., Alessi, C., Van Aerde, J., and Schnarr, K. (2018). “The future of health systems: Personalization” in Braithwaite (Ed), Healthcare Systems: Future Predictions for Global Care, CRC Press, Taylor and Francis Group. 19-24.
- Snowdon, A., Schnarr, K., & Alessi, C. (2015). “Global trends in health system innovation” in V.K. Singh & P. Lillrank (Eds.), Innovations in Healthcare Management: Cost-Effective and Sustainable Solutions, CRC Press, Taylor and Francis Group. 11-32.
Cases
- Woodwark, M., Schnarr, K., & Bes, G. (2020). "Little Short Stop: Creating strategy for a shifting industry," Ivey Case #9B20M076 and Teaching Note #8B20M076
- Schnarr, K., Krizmanich, M., & Lee, C. (2016). “The Kitchener Rangers Hockey Club: Skating into the future,” Ivey Case #9B16M160 and Teaching Note #8B16M160
- Schnarr, K. & Kunsch, D. (2016). “MacPhie & Company: The growth imperative,” Ivey Case #9B16M133 and Teaching Note #8B16M133
- Schnarr, K., & Rowe, W. G. (2014). “Tim Hortons, Inc.” Ivey Case #9B14M114 and Teaching Note #8B14M114. One of Ivey Publishing’s Top 20 Selling Cases in 2016.
- Schnarr, K. & Kunsch, A. (2014). “Transformational Change at the Centre for Addiction and Mental Health” Ivey Case # 9B14M083 and Teaching Note #8B14M083 under the supervision of Professor Anne Snowdon.
- Schnarr, K. (2013). “Shriners Hospitals for Children” Ivey Case #9B13M075 and Teaching Note #8B13M075 under the supervision of Professor Anne Snowdon.
- Schnarr, K. (2012). “The State Fair of Virginia” Ivey Case #9B12M050 and Teaching Note #8B12M050 under the supervision of Professor W. Glenn Rowe.
- Singh-Randhawa, B. & Schnarr, K. (2011). “City Furniture and Mattress” Ivey Case #9B11M102 under the supervision of Professor W. Glenn Rowe.
- Schnarr, K. (2011). “Teaching Note for City Furniture and Mattress” Ivey Case #8B11M102 under the supervision of Professor W. Glenn Rowe.
White Papers
- Snowdon, A., Schnarr, K., Alessi, C. (2014). “It’s all about me: The personalization of health systems,” White Paper, Ivey International Centre for Health Innovation. Released February 25, 2014.
- Snowdon, A., Schnarr, K.., Hussein, A., & Alessi, C. (2012). “Measuring what matters: The costs vs. values of health care,” White Paper, Ivey International Centre for Health Innovation. Released November 27, 2012.
BU481: Policy 1: Strategic Management
BU601: Strategic Management
BU608: Integrative Thinking: A Playbook for Managerial Action
BU610: Applied Business Research
TM701: Strategic Management of Technology
Contact Info:
Office location: LH4111
Office hours:
Fall 2022:
Tuesdays and Thursdays: 2:30 - 3:30 pm or By appointment
Languages spoken: English