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    Laurier Strategy
    • Action Plan

    Strategic Action Plan

    The Laurier Strategic Action Plan 2024-2028 is a focused task list underpinned by the mission and vision set in the Laurier Strategy.

    The Action Plan highlights four Focus Areas, supported by two Foundations for Success, to align the work of the university’s departments on shared objectives and goals, with measurable annual targets.

    Progress legend:

    • Target met:
    • Target in progress:
    • Target not met/metric on hold:

    Foundations for Success

    Operational Effectiveness

    Our People

    Focus Areas

    Enhance Academic Experience

    Elevate Holistic Student Development

    Excel in Research and Innovation

    Enrich Communities and Partnerships

    Focused for a Thriving Future

    Foundations for Success

    Operational Effectiveness

    ELT Lead: Vice-President: Finance and Administration

    Goal

    We will embed metrics, data and evidence into operational decision-making and planning to ensure long-term sustainability, collective accountability and the responsible use of all resources available to the institution.

    Operational Effectiveness Objectives and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets1

    2024-2025 Results

    Challenges/Mitigating Strategies

    2025-2026 Targets

    Support the pursuit of financial sustainability and fiscal strength by strengthening budget practices, generating revenue growth, containing costs, mitigating risks and monetizing assets where appropriate.

    Net income ratio

    1.5%

    Result = 0.68%

    This has decreased from 3.65% in 23/24 largely due to one-time-only money received in that year. Rolling three-year average at 2.68%

    Challenge: Constrained revenue sources

    Strategy: Ongoing efforts to improve financial sustainability 

    Maintain 1.5%

    Total expenditure per student

    Establish baseline

    Total expenditures per full-time equivalent student (FTE) = $20,506

    Figures are inclusive of graduate/undergraduate/domestic/international

    N/A

    Maintain baseline

    University debt per student

    < $10,000 per student

    $9,047/per student

    N/A

    Maintain at <$10,000 per student

    Successful implementation of Laurier’s Digital Strategy that enhances the way that students, faculty, and staff learn, teach, research and work at Laurier.

    Percentage of projects completed on Digital Strategy Roadmap (2024–2029)

    Increase to 30% from 20%

    35% complete

    N/A

    45% complete

    ICT Effectiveness Index Rating

    Establish baseline

    Baseline score established as 4.13 on 5-point scale

    Established with focus on strategic alignment, user satisfaction and delivery

    N/A

    Maintain score above 4.0

    Optimize the value, efficiency, condition, accessibility and sustainability of space university wide.

    Space per Full Time Equivalent student

    Maintain 202 SF/FTE

    202 SF/FTE maintained

    N/A

    Maintain 202 SF/FTE

    Facility Condition Index (FCI)

    Maintain FCI of 12.6%

    FCI = 11.99%

    When benchmarked against other universities, Laurier is in the top quarter in terms of building condition

    N/A

    Maintain FCI at or better than 12.6%

    Greenhouse Gas (GHG) Emissions

    Reduce by 100 tonnes carbon dioxide equivalent (CO2e)

    Results for 2024–25 were 428 tonnes increase in CO2e

    Challenge: External factors, such as an extended and colder winter, have contributed to higher GHG emissions

    Strategy: Investing in carbon reduction infrastructure, strengthening governance and awareness, enhancing KPI monitoring, and updating strategic planning documents

    Reduce by 100 tonnes CO2e

    Maximize revenue generation and sustainability of ancillary operations, while maintaining or enhancing the Laurier community experience.

    Ancillary net income

    1.5%

    6.48%

    N/A

    6%

    (previous target set was conservative)

    Campus student satisfaction Index2

    75%

    72%

    An increase from 68% in the prior year

    Challenge: Need to continually invest in new infrastructure

    Strategy: Continue to improve dining satisfaction. New improved Tim Hortons and Library Café spaces to be opened in Sept 2025

    75%

    1 July 1, 2024 to June 30, 2025.

    2 The Campus Student Satisfaction is a blended score combining Overall Residence Satisfaction and Dining Styles Survey data.

    Our People

    ELT Lead: Chief Human Resources and Equity Officer

    Goal

    We will attract and retain diverse faculty, contract teaching faculty, and staff through enabling performance and professional growth and fostering an engaging, healthy and inclusive working and learning environment for all.

    Our People Objectives and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets1

    2024-2025 Results

    Challenges/Mitigating Strategies

    2025-2026 Targets

    Recruit, hire and retain diverse faculty, contract teaching faculty, and staff with the needed skills, knowledge, and competencies to support the achievement of university and departmental goals.

    Turnover rate

    Decrease to 10% from 10.6%

    8.6%

    N/A

    8.5%

    New Hire Diversity rate2

    (EDI 2.1 & 2.2; Inclusion Indigenization in Indigenous Strategic Plan)

    Increase in representation against current benchmarks for new hires who are racialized, Indigenous, and/or have disabilities

    2023/24:

    Racialized = 21%

    Indigenous = 3.9%

    Disability = 9.1%

    Racialized = 26%

    Indigenous = 5%

    Disability = 15%

    N/A

    New hire diversity targets continue to reflect updated 2021 census data

    Racialized – 25%

    Indigenous – 2%

    Disability – 13%

    Encourage and support learning, professional growth and career development and create an engaging and fulfilling employee experience.

    Intention to Leave3

    Decrease to 22% from 24%

    15%

    N/A

    Will be measured again and target set in 2027 (next survey year 2027)

    Employee Promoter Score

    (Employees reporting likely to recommend as great place to work)

    Increase to 70% from 68%

    74%

    N/A

    Will be measured again and target set in 2027 (next survey year 2027)

    Support workplace health, safety, wellbeing, and work-life balance and foster an equitable, inclusive and healthy culture where all can thrive.

    Absenteeism rate

    3%

    1.72%

    N/A

    3%

    Vacation Utilization Rate

    95%

    97%

    N/A

    95%

    1 July 1, 2024 to June 30, 2025.

    2 Percentage of new employees who self-identify as belonging to one or more of the underrepresented groups at Laurier as compared to the external available pool.

    3 Percentage of employees who report they are likely to leave Laurier in the next 12 months.

    Focus Areas

    Enhance Academic Experience

    ELT Leader: Provost and Vice-President: Academic

    Goal

    We will grow and diversify our student body through a variety of entrance pathways, academic programs, and modes of delivery, and will proactively support students for academic success.

    Academic Experience – Students Goals and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets1

    2024-2025 Results

    Challenges/Mitigating Strategies

    2025-2026 Targets

    Offer academic programming that meets the needs and interests of a diverse student body.

    Percentage of diversity within student body across key demographics

    Establish baseline

    Assess existing programming

    32% of students as of Nov. 1, 2024 enrolment count date were admitted through pathways other than direct from Canadian high school (includes international, mature, transfer, and graduate)

    N/A

    New performance metric: Continue program development and revision work to attract non-traditional students

    Target: Increase percentage to 34%

    Proactively support all students in achieving academic success, while maintaining high academic standards.

    Undergraduate retention rates from year 1 to year 2

    Undergraduate and graduate graduation rates

    First Step: Retention-focused curriculum assessment

    Completion of curriculum assessment

    In progress: 27 program-level curriculum changes aimed at improving undergraduate student retention from Year 1 to Year 2 approved

    In progress: 90 program-level approved curriculum changes aimed at improving undergraduate and graduate graduation rates

    N/A

    Continue curriculum assessment work with a focus on Year 1 to Year 2 retention and on pathways to graduation

    Develop recommendations for student advising supports across the university

    Purposefully expand existing efforts to decolonize and diversify the curriculum.

    Percentage of programs with embedded decolonial, and/or inclusive curriculum and traditional knowledges

    (Decolonization section of Indigenous Strategic Plan, EDI Strategic Plan 6.1 and 6.2)

    Establish baseline

    In progress

    Strategy: Diversity and Equity Assessment Planning tool being developed as part of establishing baseline

    New performance metric: Successful implementation of the Diversity and Equity Assessment Planning (DEAP) tool

    Target: Pilot the DEAP tool in one academic unit. If pilot successful, extend the tool to an additional 3 to 5 academic units

    Attract and admit students who have the potential to succeed academically who do not have the traditional high school markers associated with university-level success.

    Number of undergraduate students admitted through new process

    First Step: New process development and pilot for Fall 2025 recruitment

    Completion of development and pilot launch

    In progress

    Challenge: Need more data to ensure process is data-driven, sustainable and scalable

    Strategy: Adjust performance metric

    New performance metric: Establishment and completion of work of Access to Education Sub-committee (sub-committee of Strategic Enrolment Committee)

    Target: Subcommittee recommendations provided to university

    1 July 1, 2024 to June 30, 2025.

    Goal

    We will recognize, value, and support the contributions and impact of the diverse talent, experiences, and endeavours of our faculty members in each of the interrelated elements of a comprehensive university: research, teaching, and service.

    Academic Experience – Faculty Goals and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets1

    2024-2025 Results

    Challenges/Mitigating Strategies

    2025-2026 Targets

    Recognize and value the service/leadership commitments of faculty members.

    Percentage of departments/programs that adopt service transparency guidelines

    First Step: Draft service transparency guidelines

    Completion of draft guidelines

    Not complete

    Challenge: Time and resource constraints

    Strategy: Adjust performance metric to reflect current capacity

    New performance metric: Percentage of Chairs, Program Coordinators, Area Coordinators, and Associate Deans who participate in professional development. Service transparency guidelines remain part of the objective, and will be developed in the later years of the plan

    Target: 50%

    Develop resources and implement supports for faculty, librarians, and contract teaching faculty with regard to freedom of expression and academic freedom in the classroom and their research.

    Number of resources and supports developed

    5

    In progress

    Challenge: Need frameworks to guide institutional approach to Academic Freedom and Freedom of Expression

    Strategy: The Academic Freedom and Freedom of Expression Task Force developed draft frameworks to guide institutional approach. Community consultations will take place in fall 2025

    New performance metric: Academic Freedom and Freedom of Expression Committee to continue work and consultations regarding implementation needs

    Target: Spring 2026 finalization of frameworks

    Percentage of faculty engaged with resources

    Establish baseline

    On hold

    Challenge: Resources not yet developed

    Strategy: Academic Freedom and Freedom of Expression Committee to continue work regarding education of the community

    This performance metric for 25/26 is put on hold; finalization of frameworks expected in spring 2026

    Ensure equitable recognition and assessment of faculty members’ service and scholarly contributions as part of the recruitment, promotion and tenure processes. (EDI 3.1; Inclusion Indigenization in Indigenous Strategic Plan)

    Percentage of assistant, associate and full tenured faculty who are from underrepresented groups at Laurier

    First Step: Establish process for identifying faculty members in underrepresented groups

    Process completed, baseline established

    Indigenous: 3.5%

    Racialized: 24.7%

    Living with a disability: 8.8%

    Women: 43.6%

    Minoritized sexual orientation (LGBTQ+): 10.6%

    Minoritized gender: 2.4%

    N/A

    New performance metric: Analyze tenure, promotion and appointment data to determine if there are gaps

    Target: Completion of analysis

    Develop a culture of continuous development in teaching.

    Percentage of faculty and contract teaching faculty who engage with Teaching Excellence and Innovation resources

    Establish baseline

    19,723 total engagements through events, digital media, instructional resources, newsletters, and 1:1 consultations and sessions specific to graduate students

    Challenge: Difficult to collect data on percentage of unique faculty who engage with resources due to the variety of modes of delivery of resources

    Mitigation: Changed metrics to number of total engagements to develop baseline

    Increase engagement from baseline

    Continuous successful progress in implementation of new procedures for evaluation of teaching

    First Step: Draft new procedures for evaluation of teaching

    Completion of new draft procedures

    In progress, revised plan

    Challenge: The Senate Committee for Teaching and Learning was restructured this year and adjusted mandate and scope of work

    Strategy: Adjust performance metric to reflect mandate and scope of work

    New performance metric: Develop report on institutional commitment to teaching effectiveness

    Target: Peer teaching observation project initiated for 25/26 academic year

    1 July 1, 2024 to June 30, 2025.

    Elevate Holistic Student Development

    ELT Leader: Vice-President: Student Affairs

    Goal

    We will foster a community spirit of wellbeing, belonging, pride, and achievement where all students feel connected and thrive in pursuit of their academic and personal goals.

    Holistic Student Development Objects and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets1

    2024-2025 Results

    Challenges/Mitigating Strategies

    2025-2026 Targets

    Strengthen student support and success practices to increase engagement and retention of undergraduate and graduate students.

    Number of inclusive/diverse student services and supports

    (EDI 1.4 & 1.5 Inclusion Indigenization in Indigenous Strategic Plan)

    Establish baseline

    180+ programs and events

    Challenge: Limited capacity due to space, staffing and funding constraints

    Strategy: Exploring alternative funding sources, cross-departmental collaborations

    Maintain baseline of 180+ programs and events

    Respondents who indicated Satisfied or Very Satisfied on Canadian University Survey Consortium (CUSC) Question “Satisfaction with Concern Shown by University”

    Increase from 60.0% on 2021 Graduating Student report

    65% on 2024 Graduating Year Student Report

    N/A

    Respondents who indicated Satisfied or Very Satisfied on CUSC Question “Satisfaction with Concern Shown by University” (middle year)

    Increase from 62% in 2023 middle-year survey

    Respondents who indicated Excellent or Very Good on Canadian Graduate and Professional Student Survey (CGPSS) Question “Your student life experience at this university”

    Increase from 31.3% on 2022 report

    40% on 2025 report

    N/A

    Will be measured again and target set in 2027, the next survey year for CGPSS

    Advance communication strategies and delivery methods to create efficient pathways to access student services and supports.

    Satisfaction results from student communication survey

    Establish baseline

    89% of survey respondents agree that “Laurier does a good job communicating with students.”

    N/A

    Maintain satisfaction level of 89%

    Maintain and enhance multi-campus physical infrastructure to ensure we can provide exceptional opportunities for students to be engaged and connected to a community and promote wellbeing.

    Student non-curricular space per full time equivalent student by campus toward new benchmarks (to be determined)

    Waterloo: maintain 14.96 SF/FTE Student

    Brantford: maintain 41.71 SF/FTE Student

    Maintained existing square footage

    N/A

    Waterloo: maintain 14.96 SF/FTE Student

    Brantford: establish ongoing benchmarks as Brantford Vibrancy project continues

    Facility condition index for athletics/recreation

    Forthcoming

    Three-year FCI for YMCA, AC, and Stadium: 2.97%

    Strategy: Exploring alternative funding sources (e.g., fundraising for Seagram project)

    Maintain three-year FCI for YMCA, AC, and Stadium at 2.97%

    Facility condition index for student housing

    Forthcoming

    Three-year FCI for total residence portfolio: 15.26%

    Strategy: Prioritize projects to maintain three-year FCI for residence portfolio

    Maintain three-year FCI for total residence portfolio at 15.26%

    1 July 1, 2024 to June 30, 2025.

    Excel in Research and Innovation

    ELT Lead: Vice-President: Research

    Goal

    We will support the thriving of faculty, student and staff researchers and innovators by facilitating excellence in our research and innovation culture.

    Research and Innovation Objectives and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets1

    2024-2025 Results

    Challenges/Mitigating Strategies

    2025-2026 Targets

    Enhance research culture at the institutional, faculty and departmental levels and improve post-award support for researchers.

    Question in Chapter 8 of the Research Culture Survey Report 2022: Laurier provides a strong research environment that meets or exceeds my research needs.

    Increase to 55% from 50%

    60%

    N/A

    Complete Research Culture Vision 2035 document

    (Next culture survey 2029)

    Question in Chapter 8 of the Research Culture Survey Report 2022: Reflecting on the past five years, do you think that the research culture has improved at Laurier?

    Increase to 43% from 38%

    53%

    N/A

    Complete Research Culture Vision 2035 document

    (Next culture survey 2029) 

    Expand research partnerships and community-based research.

    Number of new community-based research partnerships established through the Laurier Hub for Community Solutions and other Faculty and University research centres and institutes

    5 new partnerships

    8 new partnerships

    N/A

    5 new partnerships

    Number of externally funded research partnerships and partnership projects

    5 new grants

    4 x Social Sciences Humanities Research Council Partnership Program grants

    1 x Cumulative Impact Monitoring Program grant

    N/A

    5 new grants

    Number of institutional relationships with Indigenous communities (Reconciliation in Indigenous Strategic Plan)

    2 new partnerships

    In progress

    Challenge: Takes significant time to build meaningful and reciprocal relationships with Indigenous communities

    Strategy: Continue partnership-building work in progress

    Evidence of meaningful Laurier-Indigenous engagements (Reconciliation in Indigenous Strategic Plan)

    5 actions to advance relationships with Indigenous governments and communities

    Integrate our innovation and entrepreneurship activities to better showcase our successes.

    Earned media coverage of innovation and entrepreneurship activities

    Establish baseline

    29 media appearances

    N/A

    35 earned media items

    Increase research funding support through external sources.

    Tri-Agency funding

    Increase to $9.1 million from $8.7 million

    $12.66 million

    N/A

    Increase three-year average funding to $10.57 million from $10.07 million

    Non-Tri-Agency funding

    Increase to $10.25 million from $10 million

    $10.38 million

    N/A

    Increase to $10.6 million from $10.38 million

    1 July 1, 2024 to June 30, 2025.

    Enrich Community Engagement and Partnership

    ELT Lead: Vice-President: Advancement and External Relations

    Goal

    We will enhance our reputation as an institution by providing tangible value to our diverse communities, ensuring Laurier is a premier choice for students, alumni, community stakeholders, donors and partners.

    Community Engagement and Partnership Objectives and Targets

    Objectives

    Performance Metrics

    2024-2025 Targets1

    2024-2025 Results

    Challenges/Mitigating Strategies

    2025-2026 Targets

    Increase fundraising results and meet annual fundraising targets.

    Revenue targets achieved

    Increase to $14 million from $9.15 million

    $17.6 million (126% of goal)

    N/A $15.75 million

    Number of donors

    Maintain over 3200 active donors

    3,372 donors (105% of goal)

    N/A Maintain more than 3,200 active donors

    Donor retention

    50% annual renewal (59% for alumni)

    Goal achieved overall (57% for alumni)

    N/A

    Maintain 50% annual renewal (59% for alumni)

    Cultivate and facilitate strategic partnerships among students, alumni, community and government to advance top institutional priorities.

    Number of partnerships among stakeholder groups, including students, alumni, and community

    Establish baseline

    2,532 individual alumni engagements (includes event attendance, volunteerism, and other meaningful engagements)

    18% Major Gift donor qualification (donor qualification defined as confirming if a donor has the interest and capacity to support Laurier)

    N/A

    Increase alumni engagements by 9%

    Maintain baseline

    Number of government visits (municipal, provincial, or federal) on Laurier campuses

    Increase to 12 from 9 visits per year

    14 visits

    N/A

    12

    Strategically grow Laurier’s reputation among its key stakeholder audiences through media relations and integrated communications.

    Earned media coverage of positive, strategic priority-aligned news

    Increase from 53% of news articles aligned with strategic priorities

    84% of news articles aligned with strategic priorities

    Met 95% positive sentiment target; achieved 27% coverage in campus-specific/major outlets (target 23%)

    N/A

    Achieve 65% media coverage of positive, strategic priority-aligned stories

    Engagement among key internal and external stakeholders with reputation-building stories

    Increase engagement rate with strategic stories on Laurier website from 70% to 72%

    Exceeded with 75% engagement rate

    In addition: 44% of strategic focus area stories also focused on reputation/GR priorities (STEM, Brantford, Milton, Education)

    N/A

    Maintain engagement with strategic stories on the Laurier news hub at 72%

    Build awareness and engagement among prospective undergraduate 101 and 105 students through integrated marketing campaigns to support the achievement of enrolment goals.

    Awareness: Advertising impressions to prospective students during recruitment and admissions cycle (May 1, 2024 to June 1, 2025)

    Maintain 63 million impressions

    Exceeded goal by achieving 71 million impressions

    Challenge: significant increases in media buying costs

    Mitigation: frequent monitoring, optimization of platforms and creative

    50 million impressions to reflect increased costs and lower budget

    Engagement: Advertising clicks to Laurier website during recruitment and admissions cycle (May 1, 2024 to June 1, 2025)

    Maintain 422,000 clicks

    Exceeded goal by achieving 462,000 clicks

    Challenge: significant increases in media buying costs

    Mitigation: frequent monitoring, optimization of platforms and creative

    350,000 clicks to reflect increased costs and lower budget

    1 July 1, 2024 to June 30, 2025.

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