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Join us at Laurier

Becoming a Golden Hawk means more than just cheering on our (really good) varsity teams – it means being a student who cares about your community, who works hard in the classroom, and who takes advantage of all the learning opportunities that can happen outside the classroom, too.

Program Structure

Fall Term

Business analytics fundamentals courses:

  • MGTA601: Machine Learning for Business
  • MGTA602: Visualization and Communication with Spreadsheets
  • MGTA603: Data Management in Organizations
  • MGTA604: Applied Econometrics

Winter Term

Focus on management-level analytics courses:

  • MGTA611: Business Applications of Artificial Intelligence
  • MGTA612: Legal and Ethical Issues in Data Analytics
  • MGTA613: Decision Making with Analytics
  • MGTA621: Field Project I

Spring Term

Round out your experience and knowledge with electives in business fundamentals and finish your fieldwork project with your group.

  • MGTA622: Fieldwork Project II

Plus, choose three elective courses from the following:

  • MGTA631: Accounting Analytics
  • MGTA632: Financial Analytics
  • MGTA633: Human Resources Analytics
  • MGTA634: Marketing Analytics
  • MGTA635: Supply Chain Analytics

Field Project

Over the final two terms, you'll apply your skills and knowledge to help a business solve an analytics issue. Working with 3-4 fellow students, you'll prepare a proposal to address underlying managerial issues in the company or organization. In your proposal, you'll address the issue, formulate a well-defined problem from an analytical point of view, and propose a data-driven solution.

After you submit your proposal to your course director and industry rep, you'll gather the required data to structure your analytical solutions, and you'll design and implement the solution. The experience will culminate in your presentation of the findings to a panel of experts from academia and industry.

Potential Career Options for MMA Graduates

A background in management analytics can open doors to a number of exciting, future-focused industries, including:

Business Services Consumer Services
Logistics and Supply Chain Finance
Information Technology Banking
Software Development Healthcare
Telecommunications Sports and Entertainment
Energy Production Fashion and Retail
Marketing and Advertising Insurance

grace-wu.png“My experience in the Lazaridis MMA program was immeasurably helpful in preparing me for my new career. It helped me shift my career path from pure accounting to the data analytics field and provided me with practical management skills.”

Grace Wu (MMA ’21)
Ecommerce Fraud Strategy Analyst, Canadian Tire Bank

Job Titles in the Analytics Field

  • Financial Analyst
  • Operations Analyst
  • Business Analyst
  • Business Intelligence Analyst
  • Predictive Analytics
  • Quantitative Analyst
  • Strategy Analyst

Job Titles in the Consulting Field

  • Performance Management Consultant
  • Advanced Analytics and Optimization Consultant
  • Enterprise Information Consultant
  • Fraud Strategist
  • Customer Analytics Consultant
  • Retail Model Consultant

Job Titles in the Big Data/AI Field

  • Risk Modelling
  • Data Scientist
  • Advanced Analytics and Artificial Intelligence
  • Data Specialist
  • AI Lab Specialist/Manager

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