Nicole received her PhD in Marketing and International Business from the University of Auckland. She also holds an MSc (Technology Management) and BComm Hons (Marketing) from the University of Saskatchewan. In 2010, she received an honorary doctorate from the Turku School of Economics (Finland). She was appointed the Lazaridis Chair in International Entrepreneurship & Innovation in 2020.
Through her career, Nicole has held academic appointments in New Zealand, Canada and Finland. She studies young technology firms, focusing on topics at the intersection of marketing strategy, international business, and entrepreneurship. Her work is published in the top journals across all three of these areas, including Journal of Marketing, Journal of the Academy of Marketing Science, Journal of International Business Studies, Journal of World Business, Journal of Business Venturing, Entrepreneurship Theory and Practice, and Academy of Management Review.
In 2014, Nicole was ranked as the number two scholar worldwide for International Marketing. She was also ranked eighteenth in the world for International Business, the only female in the ‘top 20’ list for that discipline. In 2018, an international study showed her to have four of the most influential publications in International Marketing- more than any other scholar in the world. In 2020, Nicole was appointed a Fellow of the Academy of International Business. In 2021, she was ranked in the top 1% of business and management scholars in the world according to a study from Stanford University.
Nicole is Associate Editor at the Journal of Business Venturing - the premier journal for entrepreneurship research. She is also Consulting Editor at the Journal of International Business Studies and sits on numerous other editorial boards.
Nicole’s research intersects marketing strategy, international business, and entrepreneurship.
Examples of some ongoing projects include:
Nicole is currently supervising a number of doctoral students in the areas of marketing, entrepreneurship and international entrepreneurship. At this time, she is unable to accept new students.
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