Vice President, Marketing & Purchasing, Sheridan Nurseries
Valerie has been involved in the wholesale and retail business for more than 20 years at Sheridan Nurseries. Valerie championed the development of the marketing department within Sheridan, eliminating outside agency support and building a team of experts, which now produce all marketing and packaging materials in house. With her combined purchasing and marketing experience, she has been instrumental in developing the private label brand for Sheridan retail locations, overseeing new store design, directing product development and managing the corporate brand for both the wholesale and retail divisions.
Valerie has been active in the industry serving as a judge for the Canadian Hardware show, as a member of the Marketing committee for Landscape Ontario, on the marketing committee for the launch of the Canada Blooms inaugural show and marketing consultant for nursery sales customers. She was also an International judge for the Australian Garden Centre Associationís annual Best Garden Centre Program.
As Canadaís largest fully integrated horticultural business, Sheridan consists of over 900 acres of land growing over 800 varieties of plants, which are shipped across Canada and all of the North Eastern and Central United States. Sheridan also operates 9 retail garden centres, 5 re-wholesale centres, as well as a landscape design and planting service.