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Wilfrid Laurier University School of Business & Economics
August 30, 2015
Canadian Excellence


Gerald Schmalz, Diploma (Accounting) '79, Retired Chairman & CEO, Humpty Dumpty Snack Foods Inc.

Mr. Gerald Schmalz is a graduate of Wilfrid Laurier’s School of Business and Economics. He was the recipient of the Waterloo Region’s Junior Achievement “CEO of The Year” award in 1995 following his “David and Goliath” acquisition of Humpty Dumpty Snack Foods.

He founded Small Fry Snack Foods in 1987, a start up company competing in $1.5 billion dollar salty snack food market. In 1993 he acquired Old Barrel Potato Chips located in Summerside, PEI from bankruptcy. Then in 1994 he partnered with Bain Capital (Boston based merchant bank-Mitt Romney was one of the principles) to acquire Humpty Dumpty Snack Foods from U.S. leverage buyout king “KKR” to become the second largest snack food company in Canada. Two years later he acquired Murphy Snack Foods from Cott Corporation (largest producer of private label soft drinks). In 1997 he took the company public on the TSX. In 2000 he acquired Humpty Dumpty Chips (Scarborough, Maine) from bankruptcy providing the company a siegway into the Northeast market of the US. In May 2005 he orchestrated the sale of the company to Old Dutch Foods, Winnipeg Manitoba.

After the sale of Humpty Dumpty, Mr. Schmalz joined a financially struggling privately owned plastic extrusion company as President & CEO in May of 2005. He successfully restructured the company returning it to profitability and facilitated the sale of the company for the owner in August of 2007.

Mr. Schmalz was a member of the Board of Directors of the Snack Food Association, Alexandria, Virginia and was a member of the Canadian Snack Food Association for ten tears, serving two terms as its President.