Dr. Schroeder - Abstract
Date: Friday November 23, 2012
Location: 2C17 (the Arts building)
Speaker: Dr. Tobias Schroeder
Topics: Models of Emotion and their Relevance to Marketing
sciences, make some suggestions about how to possibly integrate complex findings across multiple levels of explanation (neural, cognitive, social, cultural), and discuss some current studies that apply models of emotion to challenges in Marketing. In particular, I will describe (1) the development of an agent-based computer model of innovation diffusion, which is based on theories of emotional decision-making; (2) the conceptualization of brands as culturally shared affective representations; and (3) new ideas regarding the role of affective identity for persuasion.