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Wilfrid Laurier University School of Business & Economics
September 2, 2014
 
 
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Business students shine in Laurier's Integrated Case Exercise (ICE)

Aug 2/13

Laurier’s spring-term Integrated Case Exercise (ICE) competition, held last week in the School of Business & Economics, successfully developed plans to support this year’s organization with achieving their stated vision. The winning team (Team 50) included Cody Clayton, Elaine Hu, Heather Mackinnon, Duncan Reynolds, and Dynaform Wang.

ICE, a week-long case study competition that takes place in the winter and spring terms, was introduced into the business program more than 30 years ago. ICE is unique in Canada giving all third-year students in Laurier’s Bachelor of Business Administration (BBA) program the opportunity to analyze comprehensive problems faced by real companies.

When asked what advice they would give for the next batch of ICE students: “Work together,” said team #50 in an interview following the winning announcement. “a team that is on the same page from start to finish is key.” The full interview can be seen online now.

This year’s case featured the Region of Waterloo International Airport, a “customer friendly facility centrally located in the heart of Canada’s Technology Triangle bordered by the cities of Cambridge, Kitchener and Waterloo.” Currently The Region of Waterloo International Airport provides daily service between Ottawa, Calgary and Chicago. This year’s case was co-authored by David Rose, Detlev Nitsch, and Chris Maziarz.

The ICE competition began with groups of five to six students presenting their recommendations in writing and orally to a board of School of Business & Economics faculty. The groups with the best overall performance, before each internal board, were then selected to present before an external board of business executives, including representatives from the Region of Waterloo International Airport – Chris Wood, General Manager, and Sandra McAuley, Marketing and Communications Supervisor. 

Through the ICE competition, BBA students have the opportunity to integrate management disciplines into a real-time problem-solving context while experiencing work-world pressures, developing presentation skills, and interacting with business executives.

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