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Wilfrid Laurier University School of Business & Economics
October 30, 2014
 
 
Canadian Excellence
Fang Wang

Dr. Fang Wang

Associate Professor (Marketing)

Contact Information
Email: fwang@wlu.ca
Phone: 519.884.0710 ext.3726
Fax: 519.884.0201
Office Location: P2048
Office Hours: Fall 2014: Fridays 10:30 - 11:20am or by appointment
Academic Background
BA (Renmin University of China), MBA (University of Texas), PhD (McMaster University)
Biography
Dr. Wang’s research focuses on brand equity assessment, marketing data mining/analysis, long-term marketing productivity, and marketing strategy. She also works on e-commerce and information systems related topics. Her research on brand equity assessment is funded by the Social Sciences and Humanities Research Council of Canada (SSHRC). She is a key team member for a NSERC (Natural Sciences and Engineering Research Council of Canada) supported project on financial market information analysis. Her work has appeared in many academic journals, including Journal of Marketing, Journal of the Academy of Marketing Science, Information & Management, Journal of Consumer Marketing, among others.