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Wilfrid Laurier University Communications, Public Affairs & Marketing
January 27, 2015
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurier's Athletes of the Week: Lee Anna Osei and Kyrie Coleman Laurier's Athletes of the Week: Lee Anna Osei and Kyrie Coleman
(News - Jan 26)
University and WLUFA jointly apply for conciliation University and WLUFA jointly apply for conciliation
(Notice - Jan 23)
You’re invited to bring your own device (BYOD)!
(Notice - Jan 23)
New ICT printer guidelines
(Notice - Jan 22)
CEO-in-Residence Aidan Tracey (BBA '91) presents keynote address on 'the age of consumer empowerment' CEO-in-Residence Aidan Tracey (BBA '91) presents keynote address on 'the age of consumer empowerment'
(News - Jan 21)
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