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Wilfrid Laurier University Communications, Public Affairs & Marketing
March 5, 2015
Canadian Excellence

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurier to host symposium on freedom from gendered violence
(News Release - Mar 05)
Laurier celebrates International Women’s Day with week of activities
(News Release - Mar 05)
Laurier professor explores “The Secrets of Gravity” in free public lecture Laurier professor explores “The Secrets of Gravity” in free public lecture
(Campus Update - Mar 04)
Laurier researchers highlighted in <em>Global News</em> story on Ontario's sex ed curriculum Laurier researchers highlighted in Global News story on Ontario's sex ed curriculum
(News - Mar 04)
Laurier partners with the University of Ghana
(News Release - Mar 03)
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