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Wilfrid Laurier University Communications, Public Affairs & Marketing
September 17, 2014
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurier holds receptions to welcome international students Laurier holds receptions to welcome international students
(Notice - Sep 16)
Laurier professor selected to join Royal Society of Canada’s College of New Scholars, Artists and Scientists Laurier professor selected to join Royal Society of Canada’s College of New Scholars, Artists and Scientists
(News Release - Sep 16)
ACUNS: Student internship opportunity ACUNS: Student internship opportunity
(News Release - Sep 16)
Laurier's Athletes of the Week: Maxine Murchie and Dillon Campbell Laurier's Athletes of the Week: Maxine Murchie and Dillon Campbell
(News Release - Sep 15)
Laurier research centre offers community research internship program
(Campus Update - Sep 15)
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