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Wilfrid Laurier University Communications, Public Affairs & Marketing
April 26, 2015
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Laurier to offer non-credit course in Milton on the legacy of the Niagara Escarpment Laurier to offer non-credit course in Milton on the legacy of the Niagara Escarpment
(News Release - Apr 24)
Laurier to host symposium on marketing and consumer behaviour Laurier to host symposium on marketing and consumer behaviour
(News Release - Apr 24)
Laurier professor awarded The Pierre Savard Award Laurier professor awarded The Pierre Savard Award
(News Release - Apr 24)
Mike Lazaridis and Ontario government contribute $35m to create world-class management institute at Laurier Mike Lazaridis and Ontario government contribute $35m to create world-class management institute at Laurier
(News Release - Apr 23)
Laurier recognizes outstanding teachers with 2015 Awards for Teaching Excellence Laurier recognizes outstanding teachers with 2015 Awards for Teaching Excellence
(News Release - Apr 23)
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