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Wilfrid Laurier University Communications, Public Affairs & Marketing
October 23, 2014
Canadian Excellence

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Nominations sought for honorary degrees and Order of Wilfrid Laurier University
(News Release - Oct 23)
Laurier Department of Religion and Culture celebrates 40th anniversary with special lecture
(Campus Update - Oct 21)
<em>The Globe and Mail</em> highlights Laurier's active learning class The Globe and Mail highlights Laurier's active learning class
(News - Oct 21)
Laurierís Tshepo Institute presents Alan Whiteside: Is HIV/AIDS over?
(News Release - Oct 20)
Laurier's Athletes of the Week: Nicole Lyon and Nakas Onyeka Laurier's Athletes of the Week: Nicole Lyon and Nakas Onyeka
(News - Oct 20)
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