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Wilfrid Laurier University Communications, Public Affairs & Marketing
March 30, 2015

Canadian Excellence

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team.†

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Waterloo Lutheran Seminary and Laurierís Office of Aboriginal Initiatives present Day of Dialogue
(News Release - Mar 26)
John Milloy to join Waterloo Lutheran Seminary and Wilfrid Laurier University John Milloy to join Waterloo Lutheran Seminary and Wilfrid Laurier University
(News Release - Mar 25)
Laurier to test Emergency Notification System March 25 Laurier to test Emergency Notification System March 25
(Notice - Mar 25)
Open letter to the Laurier community from Max Blouw, President and Vice-Chancellor Open letter to the Laurier community from Max Blouw, President and Vice-Chancellor
(News - Mar 24)
Laurier's Athletes of the Week: Carly Howard and Aaron Squires Laurier's Athletes of the Week: Carly Howard and Aaron Squires
(News - Mar 24)
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