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Wilfrid Laurier University Communications, Public Affairs & Marketing
May 29, 2015
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurier hosts knit-in as part of City of Waterloo’s Urban Knitting Project Laurier hosts knit-in as part of City of Waterloo’s Urban Knitting Project
(Campus Update - May 29)
Laurier-Government of Northwest Territories Partnership receives funding to build world-class research infrastructure throughout the Northwest Territories Laurier-Government of Northwest Territories Partnership receives funding to build world-class research infrastructure throughout the Northwest Territories
(News Release - May 29)
Laurier to host conference on international business for fourth-year students Laurier to host conference on international business for fourth-year students
(Campus Update - May 29)
Refugee overcomes many hardships to graduate from Laurier with top honours Refugee overcomes many hardships to graduate from Laurier with top honours
(News - May 28)
Laurier presents 2015 Philanthropy Awards and celebrates its generous donors Laurier presents 2015 Philanthropy Awards and celebrates its generous donors
(Campus Update - May 28)
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