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Wilfrid Laurier University Communications, Public Affairs & Marketing
February 7, 2016
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Laurier professor Eileen Wood receives prestigious 3M National Teaching Fellowship Laurier professor Eileen Wood receives prestigious 3M National Teaching Fellowship
(News Release - Feb 05)
Laurier awards Alumni Co-op Employer of Excellence Award Laurier awards Alumni Co-op Employer of Excellence Award
(Campus Update - Feb 05)
Laurier supports campaign to celebrate Aboriginal learners Laurier supports campaign to celebrate Aboriginal learners
(News Release - Feb 04)
Laurier conference lays out challenges for climate change meeting between Trudeau and premiers Laurier conference lays out challenges for climate change meeting between Trudeau and premiers
(News Release - Feb 04)
Laurier students to attend UN celebration of the first International Day of Women and Girls in Science Laurier students to attend UN celebration of the first International Day of Women and Girls in Science
(News Release - Feb 04)
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