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Wilfrid Laurier University School of Business & Economics
April 23, 2014
Canadian Excellence

Dr. Zhenfeng Ma

Assistant Professor of Marketing

Contact Information
Phone: 519.884.0710 ext.4728
Fax: 519.884.0201
Office Location: P3028
Office Hours: Fall 2012: by appointment
Academic Background

PhD (McGill University), MA (University of International Business and Economics, Beijing), B.A. (Qingdao University, Qingdao).


Zhenfeng Ma joined the Marketing Area in July 2012. He has a PhD from McGill University and has previously held a faculty position at the University of Ontario Institute of Technology (UOIT). 

Zhenfeng's current research interests are primarily in the interface between marketing strategy and consumer behavior, with particular application to innovation-related marketing and services marketing.  Several of his ongoing research projects seek to enrich our understanding of the psychological, social, and cultural determinants of consumer adoption of new products and the success and failure of service encounters.  His research has appeared in Journal of Marketing, Journal of Advertising Research, Journal of Evolutionary Economics, and other academic journals.  He currently holds an Insight Development Grant (IDG) from SSHRC. 


Innovation-related marketing, Services Marketing, Consumer Behavior and Decision Making, and Marketing Strategy.