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Wilfrid Laurier University Communications, Public Affairs & Marketing
January 31, 2015
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Laurier presents Alison Wearing’s one-woman show, <em>Confessions of a Fairy’s Daughter: Growing up with a Gay Dad</em> Laurier presents Alison Wearing’s one-woman show, Confessions of a Fairy’s Daughter: Growing up with a Gay Dad
(News Release - Jan 30)
Job Fair 2015 at RIM Park, Feb. 4 Job Fair 2015 at RIM Park, Feb. 4
(Campus Update - Jan 30)
Laurier welcomes award-winning journalist Gwynne Dyer Laurier welcomes award-winning journalist Gwynne Dyer
(News Release - Jan 29)
Laurier competition winner to perform with K-W Symphony
(News Release - Jan 29)
Laurier women's basketball reaches highest national ranking in team history Laurier women's basketball reaches highest national ranking in team history
(News - Jan 29)
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