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Wilfrid Laurier University Communications, Public Affairs & Marketing
August 29, 2015

Canadian Excellence

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the Universityís profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team.†

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Ontario agriculture minister to visit community garden at Laurierís Northdale campus Ontario agriculture minister to visit community garden at Laurierís Northdale campus
(News Release - Aug 28)
Brantford's Game Design Program Director Scott Nicholson tracks escape games around the world Brantford's Game Design Program Director Scott Nicholson tracks escape games around the world
(News - Aug 27)
Political scientist Barry Kay points to election ridings that are too close to call Political scientist Barry Kay points to election ridings that are too close to call
(News - Aug 26)
Presidentís Town Halls Sept. 10 (Waterloo) & Sept. 11 (Brantford) Presidentís Town Halls Sept. 10 (Waterloo) & Sept. 11 (Brantford)
(Notice - Aug 25)
LEAF program helps students hone English skills LEAF program helps students hone English skills
(News - Aug 24)
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