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Wilfrid Laurier University Communications, Public Affairs & Marketing
September 30, 2014
 
 
Canadian Excellence
 

Communications, Public Affairs & Marketing (CPAM) is responsible for providing institutional leadership in building the University’s profile and reputation provincially, nationally and internationally through external promotion and advocacy, while also communicating key University messages and values to the internal community. Bringing a high level of strategic communications and marketing expertise to key University initiatives, CPAM works collaboratively with institutional leaders and members of the University community at all locations to assist Laurier in achieving its strategic directions. The department strengthens and enhances communications capacities throughout the institution, and leads a multi-campus integrated marketing communications team. 

CPAM consists of two teams:

Communications & Public Affairs

  • Resources for the media
  • Communications services (strategy, news releases, writing, photo, video etc.)
  • Media relations training
  • University publications (insideLaurier, Campus Magazine)
  • Social media

Marketing & Creative Services

  • Design services (posters, publications, invites etc.)
  • Official university templates (Powerpoint, letterheads etc.)
  • Laurier's brand standards guide
  • Logo requests

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Headlines...


Laurier celebrates mental health and holistic wellness
(Campus Update - Sep 30)
<em>SPIN</em> magazine features Laurier music student's French horn cover of 'Hey Ya' SPIN magazine features Laurier music student's French horn cover of 'Hey Ya'
(News - Sep 30)
Laurier honours business leader Maureen Sabia at fall convocation Laurier honours business leader Maureen Sabia at fall convocation
(News Release - Sep 30)
One less thing to do: students move to single sign on One less thing to do: students move to single sign on
(Campus Update - Sep 29)
Laurier's Athletes of the Week: Chloe Graves and Dillon Campbell Laurier's Athletes of the Week: Chloe Graves and Dillon Campbell
(News - Sep 29)
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